Direct cash transfers work. Gift cards allow for much of the same flexibility as cash giving with the transparency of targetted giving.
The Multiplier Effect: we purchase gift cards in bulk on discounted terms, so every donor dollar goes further than it would with a direct cash transfer.
Access and convenience: we make gift cards available 24/7/365 to people in need.
Massive opportunity: There is a $95bn annual US gift card market with $3bn unused. We're building long-term partnerships with grocers and retailers to maximize impact.