Helping communities give the gift of choice

We are a nonprofit organization that manages the distribution of gift cards to those in need, acting as an intermediary partner for donors and organizations doing good. Our simple system ensures donations make the greatest impact while our partners are able to focus on the good work they’re already doing – not spend all their time on logistics.

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How it Works


A Simple System

We partner with retail corporations to convert donations from members of their community into gift cards.


A Local Impact

We distribute the gift cards to people, families, and nonprofit organizations within those same communities who are in need of a little extra help.


A Gift of Choice

Recipients have the freedom to choose how they use their gift and purchase food and other essentials based on their actual, unique needs.


Since 2020, we have worked together to donate over 600K gift cards to people in need – that’s over $30 million raised for our neighbors.

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Gift Card Recipients

“These gift cards made the difference in actually having food or not this week for my family. If it hadn’t been for that I don’t know what I would’ve done.”


“I didn’t know how I was going to get my baby diapers and household stuff we needed. You sent me a gift card when I least expected it but most needed it.”


“I’ve never dealt with a company for anything that cares about its community like this. I could say thank you a million times and it still wouldn’t be enough.”